OVER-THE-TOP TV (OTT)

OTT Ads deliver the precision of digital audience targeting to the power of traditional TV advertising.

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Click the “+” near the targeting tactics below to learn more about our targeting capabilities.

With advanced targeting capabilities, we are able to identify households who have demonstrated a compelling interest in your clients’ products and services by the keywords they search online.

Your pre-roll and mid-roll commercials will be served within a specific geo-target, whether it is a state, SMA, or down to a city or zip code. Your ads will only be served in geo-locations that are relevant to your business.

Target physical addresses using data to serve OTT/CTV ads with unmatched precision and scale. We measure commercial engagement by Video Completion Rate (VCR).

TV applications are stand-alone apps whose content is currently offered on cable broadcast networks. Applications such as Discovery, NBC, Bravo TV, HGTV, Food Network, USA Network, and ESPN your clients have a unique opportunity to engage with their target audience when they are in their most engaged state with the content they’re viewing. These users enjoy an enhanced TV experience that allows them to choose what to watch, and when to watch it.

Video applications that aggregate their content offering hundreds of channels to watch TV shows and movies. These apps have a user base of more than 200 MILLION, and offer an extensive inventory and reach. Pluto is a leader in streaming services and has recently been acquired by Viacom – one of the largest media companies in the world.

A streaming device is any media player that connects to the internet and lets you stream content from a streaming channel or service. Some top examples of these would include Roku devices, Apple TV, Amazon Fire Stick, and Google Chromecast.

Our standards far exceed that of the industry’s when it comes to brand safety and fraud prevention. Our analysts ensure that your client’s commercials are being delivered only to the most qualified, high-quality applications providing the extra layer of assurance in knowing your brand and budget are safe with us.

ADVERTISING WITH NO STRINGS ATTACHED

Over-The-Top TV makes it easy for brands to showcase their ads on well-known TV channels and Popular Streaming Services like PlutoTV without the dreaded skip. Streaming services represent more than 200 million users who watch ad-based programming. Using Traffic Builders’ advanced targeting capabilities, we identify household members who have demonstrated a compelling interest for your client’s products and services and deliver commercials at an average Video Completion Rate of 95%. We construct campaigns that are fraud-prevented and best meet the client’s objectives by leveraging tactic weighting, targeting optimizations, and inventory selection.

PRODUCT FEATURES

STREAMING SERVICES

  • Pluto TV, with 20 million active users
  • Vudu, owned by Walmart
  • Tubi TV, with 20 million active users
  • Xumo, with more than 6 million active users
  • Plus TONS more!

TV CHANNEL APPLICATIONS

  • News – CBS News, CNN Go, CNBC, FOX Now 
  • Home Improvement – HGTV, DIY Network, TLC GO, HSN
  • Sports – NFL, Fox Sports, ESPN, CBS Sports
  • Entertainment Applications – Lifetime, A&E, AMC, NBC, Food Network, and more!

HANDS-ON CAMPAIGN MANAGEMENT

  • Keyword Optimization
  • VCR Optimization
  • Content Optimization
  • Domain Removal Based On Relevancy & Performance
  • A/B Creative Testing
  • Dayparting
  • Advanced Campaign Pacing
  • Frequency

PERFORMANCE TRACKING

  • Commercial Delivery
  • Video Completion Rate

STRATEGIC TARGETING

  • Behavioral Targeting
  • Addressable Household Targeting
  • Geographic Targeting
  • Content Targeting

REPORTING & MONITORING

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting
  • Application Performance Tracking
  • Geographic Performance
  • Video Completion Rate

FREQUENTLY ASKED QUESTIONS

“Over-the-Top” Television, more commonly known as OTT,  is an internet-based, non-skippable, immersive, video-on-demand content format that allows advertisers to engage with a unique audience that is committed to the content it is consuming. OTT/CTV is the technology that supports smart TV advertising capabilities allowing devices to access the internet via applications such as Smart TVs, or via external streaming devices including Roku, Apple TV, and the Amazon Fire TV Stick. Connected TV devices also include internet-enabled gaming consoles such as Xbox and Playstation, as well as internet-enabled blu-ray or DVD players.

75% of US households have a connected TV device (smart TV, streaming device, or internet enable gaming console). 

71% of all Internet users also use OTT services.

OTT enables brands to target specific viewers in an extremely granular way, while providing more detailed measurement metrics and outcomes from ad campaigns. It helps reach the consumers who will be most likely to take action on your brand by using precise ad-targeting capabilities such as Behavioral Targeting (keyword level targeting – serving ads based on searches consumers perform on across the web), Geographical Targeting (targeting specific geo-targets such as state, DMA, city, and/or zip code), and Addressable Targeting (targeting physical addresses of specific households to serve ads).

  • Advanced targeting capabilities like addressable geo-fencing allows us to garner insights and measure the influence of OTT ads to drive purchasing behavior.
  • Ad spending on CTVs is growing quickly – US CTV ad spending will grow to $10.81 billion in 2021, up from $6.94 billion in 2019  *eMarketer
  • CTV inventory has increased dramatically. The number of CTV users is growing, and so is their time spent with the medium. This growth makes CTV more attractive to advertisers seeking a nationally representative audience, so ad inventory is increasing. With supply levels rising, ad prices should drop some. *eMarketer
  • According to a study by the Palmer Group – OTT advertising platform Innovid reported seeing a 304% higher engagement rate with big screen OTT streaming video compared to video viewed on desktop or mobile.
  • US advertisers will spend almost $9 billion on connected TV ads this year. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

At Traffic Builders we deliver your ads on the biggest screens, combined with digital marketing capabilities that maximize engagement and leave lasting  impressions. OTT — it’s what makes us different!

  • Expert Analysts:  Our team of robust in-house OTT experts are dedicated to deliver insights and analytics to ensure your strategy is always optimized based on performance throughout the entire duration of your campaign. 
  • Campaign Management:  In-depth optimizations and analyses on a daily basis. We never “Set it and Forget it!” You can always expect strategic guidance and optimizations based on performance throughout the duration of your campaign.
  • Certified: Certified across multiple platforms and are absolute experts in the OTT field.
  • Proactive: When you partner with the Traffic Builders Digital OTT team, you can always expect strategic guidance and optimizations based on performance throughout the duration of your campaign.
  • Guarantees: Our team will guarantee to deliver the best campaign across all of our targeting tactics, to your target audience, within your specific geographic location. We will also guarantee to only deliver on the biggest screens in the household.

  • 80+million impressions delivered in the last two years alone
  • Average of 95% Video Completion Rate (VCR)
  • 391% impression growth year on year
  • 466% account growth year on year