OVER-THE-TOP TV (OTT)
OTT Ads deliver the precision of digital audience targeting to the power of traditional TV advertising.

Click the “+” near the targeting tactics below to learn more about our targeting capabilities.
ADVERTISING WITH NO STRINGS ATTACHED
Over-The-Top TV makes it easy for brands to showcase their ads on well-known TV channels and Popular Streaming Services like PlutoTV without the dreaded skip. Streaming services represent more than 200 million users who watch ad-based programming. Using Traffic Builders’ advanced targeting capabilities, we identify household members who have demonstrated a compelling interest for your client’s products and services and deliver commercials at an average Video Completion Rate of 95%. We construct campaigns that are fraud-prevented and best meet the client’s objectives by leveraging tactic weighting, targeting optimizations, and inventory selection.
PRODUCT FEATURES
STREAMING SERVICES
- Pluto TV, with 20 million active users
- Vudu, owned by Walmart
- Tubi TV, with 20 million active users
- Xumo, with more than 6 million active users
- Plus TONS more!
TV CHANNEL APPLICATIONS
- News – CBS News, CNN Go, CNBC, FOX Now
- Home Improvement – HGTV, DIY Network, TLC GO, HSN
- Sports – NFL, Fox Sports, ESPN, CBS Sports
- Entertainment Applications – Lifetime, A&E, AMC, NBC, Food Network, and more!
HANDS-ON CAMPAIGN MANAGEMENT
- Keyword Optimization
- VCR Optimization
- Content Optimization
- Domain Removal Based On Relevancy & Performance
- A/B Creative Testing
- Dayparting
- Advanced Campaign Pacing
- Frequency
PERFORMANCE TRACKING
- Commercial Delivery
- Video Completion Rate
STRATEGIC TARGETING
- Behavioral Targeting
- Addressable Household Targeting
- Geographic Targeting
- Content Targeting
REPORTING & MONITORING
- Custom Interactive Reporting Dashboard
- Real-Time Account Performance Reporting
- Application Performance Tracking
- Geographic Performance
- Video Completion Rate