PROGRAMMATIC AUDIENCE TARGETING
Targeted Display & Pre-Roll designed to convert! Our programmatic offering utilizes the power of multiple platforms to provide hyper-targeted campaigns at the local level.

Click the “+” near the targeting tactics below to learn more about our targeting capabilities.
Traffic Builders Delivers National Brand-Quality Campaigns For Your Local Clients
Traffic Builders’ Programmatic Audience Targeting team helps you raise brand awareness and target based on users who have visited your clients’ site, walked through a relevant physical location, searched for related keywords, or are browsing similar content. Our expertly trained and certified team of analysts use a thoroughly vetted process to excel at getting your clients’ Display and Pre-Roll ads in front of your ideal target audience. Our hands-on AT team manually vets every domain your ad appears on to stay ahead of fraud.
PRODUCT FEATURES
MARKETPLACE
- Programmatic Exchange
- Private Marketplace
PERFORMANCE TRACKING
- Campaign Delivery
- Engagement Performance
- Viewability
- Conversions
- Location Performance
- Video Completion Rate
CAMPAIGN TYPES
- Display Ads
- Pre-Roll Video Ads
STRATEGIC TARGETING
- Behavioral
- Geo-Fencing
- Addressable Geo-Fencing
- Site Retargeting
- Mobile Geo-Optimized
- Email Retargeting
- Whitelisting
HANDS-ON CAMPAIGN MANAGEMENT
- Experienced Account Analysts
- Customized Keyword Lists
- Quality Control – Manual Vetting Of Domains
OPTIMIZATION
- Dayparting Based On User Engagement
- Performance-Based Bid Management
- Tactic Expansion and Optimization
- Frequency Optimization
- A/B Creative Testing