SEARCH ADVERTISING (PPC)

As a Google Premier Partner, we are one of the top 4% of search agencies in the country!

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search advertising

Click the “+” near the targeting tactics below to learn more about our targeting capabilities.

Retargeting users that have not converted is the perfect way to bring engaged users back to your website to help them take the final step.

A PPC campaign isn’t the same without conversion rate optimization. Having a landing page that is optimized towards making it easier for users to take the next step in the sales process is one of the most effective ways of making your PPC campaign more successful.

24/7 bid and budget management allows your PPC analyst to optimize your campaigns using real-time data. By constantly updating your campaign based on dictation of the market you’ll always be one step ahead of the competition.

PPC is one of the most trackable forms of online advertising. Traffic Builders sets your media group up with a digital dashboard that provides unparalleled transparency for your marketing dollars.

Call Tracking allows Traffic Builders’ PPC team to measure the value of inbound calls driven by our campaign optimizations and marketing efforts.

Dynamic Search Ads use Google’s organic web crawling technology to automatically target relevant search queries based on a retailer’s website content.

Google Local Service Ads are a new ad format that are designed to drive more leads for the Home Service industries. Traffic Builders is a leader in this space and we’ve used Local Service Ads to drive better results for our clients.

PAY-PER-CLICK (PPC)

Search Advertising is the ultimate lead generation tool. PPC advertising delivers your ads for your product or service on the first pages of search engines when people search for keywords that are associated with your business. Traffic Builders targets precise geographic areas and designs campaigns to drive the results that you want to see from your marketing efforts. We don’t optimize your campaign toward clicks, CTR, or impressions; we optimize your campaign to drive real leads for your client’s business. Traffic Builders is a Google Premier Partner, and all of our analysts are certified in Google Analytics, Google Ads, Google Search, Google Display, Bing Ads, and CallRail.

PRODUCT FEATURES

SEARCH ENGINES

  • Google
  • Microsoft Advertising
  • Yahoo

CAMPAIGN TACTICS

  • Search Ads
  • Display Ads
  • Retargeting Ads
  • Dynamic Advertising
  • Shopping Ads
  • Local Service Ads

PRE-LAUNCH RESEARCH

  • Competitor Analysis
  • Consumer Behavior Trends
  • Budget Recommendations
  • Landing Page Analysis

ONGOING OPTIMIZATION

  • Data-Driven Bid Management & Budget Pacing
  • Cross Channel Audience Targeting
  • Ad Copy A/B Testing

CONVERSION TRACKING

  • Form Submissions
  • Phone Calls
  • Chat/Text Leads
  • Webpage Engagement Tracking
  • Online Purchases

REPORTING

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting

FREQUENTLY ASKED QUESTIONS

Our ad scheduling often means that your ads may not always show. However, searching for your ads and not clicking can have a negative impact on the performance of your campaign.

Clicks can decrease for a number of reasons. However, Traffic Builders focuses on driving conversions. If conversions are increasing but clicks are decreasing, this means that your Traffic Builders team is correctly focusing on driving more leads for your marketing dollar.

Since there is a ramp up period with PPC, it is best to wait at least 90 days before judging the performance of your PPC campaign.