Our 6-step process helps refine our data. We ensure the records being sent are specific to what your client is looking for. First you will receive opt-in through a network of various sources and websites in which we have data or licensing agreements with. Next we will perform scrubbing and remove any duplicates in which we already have opt-in record, running against spam trap listings and other known issue related lists. We will then verify by leveraging multiple 3rd party sources to ensure the data is verified and confirmed deliverable. We match to offline data by using our largest offline data source and then merge it with an offline individual (full name/address). Once the email address is merged with offline individual, our data profiling partner provides us with full data profiling of that individual (age, income, gender, etc.). Finally we perform additional profiling.